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9/1/11

Drinking for Joplin

When you already love drinking great beer, it makes the experience even more enjoyable when you can benefit a charitable cause while doing so. Kansas City's hometown brewery, Boulevard Brewing Company, recently announced that for every barrel of Boulevard beer sold in Missouri during the month of September, they will donate $1 toward the Joplin, Missouri relief efforts. As a reminder to those that may be out of the loop, Joplin was hit by a deadly EF5 tornado in late May that destroyed most of the city.

Full press release from Boulevard:

Boulevard Brewing Company is proud to announce a new effort to assist victims of the devastating tornado that hit Joplin on May 22. For every barrel of Boulevard beer sold in Missouri during the month of September, the company will contribute $1.00 to the American Red Cross to aid in its ongoing Joplin relief efforts. Irrespective of the Boulevard brand or package—a six-pack, a Smokestack bottle, or a pint at any Missouri bar or restaurant—money will be contributed to the humanitarian organization.


“We haven’t forgotten,” said John McDonald, Boulevard founder and president. “And with 40% of our sales taking place in the state, we hope to be able to make a meaningful contribution to the long road of restoration that lies ahead, helping our fellow Missourians rebuild their homes, their neighborhoods, and their lives.”

The EF5 multiple-vortex tornado that destroyed one-third of Joplin was one of the worst natural disasters in Missouri history. Meteorologists indicate that the 190-mph twister was the single deadliest tornado to strike the country in more than 60 years, claiming 134 lives and damaging or destroying more than 2,000 buildings, including Joplin High School and St. John’s Regional Medical Center. Analysts estimate the total cost of the disaster could top $3 billion.

“It’s no secret that Boulevard beer is one of Kansas City’s treasures,” said Matt Meyer, chief executive officer for the Greater Kansas City Chapter of the American Red Cross, “and the Red Cross is incredibly grateful that such an esteemed company has decided to demonstrate its commitment to its local communities throughout Missouri by assisting us in the Joplin relief effort.”

It's great to hear about this effort from Boulevard, and it makes me even more inclined to drink their beer during the month of September. So if you live in Missouri, or will even be stopping through at any point during the month of September, pick up some Boulevard beer and help Joplin get restored. Maybe now is the perfect time to try their new release, Nommo Dubbel. And especially now that FEMA funds are being redirected from Joplin to Hurricane Irene victims, it's as important as ever to contribute in any way we can to get this city back on its feet.

Learn more about Boulevard Brewing Company on their website, Facebook or Twitter pages.



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